Analytics boost traffic on Physio webiste
How a search engine optimisation firm can provide a quick, effective and sustainable high website ranking
Physio website boosts traffic by utilising ‘specialist knowledge’
The Physio Room has every reason to be pleased with its search engine optimisation firm, following the latest data on its internet traffic.
According to data gathered by Experian Hitwise’s Robin Goad, the website has an impressive ranking on the internet consultant’s Health and Medical category, with traffic having leapt up five fold over the last month.
The website is a sports injury shop that also offers informational and advice services, but its recent boost in traffic and high website ranking by Hitwise – which ranks it as the 12th most popular Sports and Fitness Retailer – does not appear to be an accident.
Its recent form has coincided with the start of the new football season and, more importantly, the barrage of interest in online fantasy football teams among fans.
In a post on Hitwise’s website, Robin Goad points to analytics which show that most of The Physio Room’s traffic has come from the Telegraph Fantasy Football web page.
The reason, as Mr Goad points out, is that the retailer publishes a continually updated list of Premier League footballers that are injured – which appears to be serving as a very effective website promotion tool.
Undoubtedly, one reason this has been very effective for The Physio Room is because football-related injuries fit contextually very well with what is offered by the website overall.
While it would not necessarily serve a website with no connection to football or sports injury very well to fill their pages with this kind of content, it does serve as an example of how major events can be used to a business advantage when it comes to marketing online.
Moreover, the existence of website analytics makes it very easy for websites such as The Physio Room to establish whether or not this devotion of resources to website promotion is time and money well-spent.
Wednesday, August 25 2010 by Mark Richards