YouTube set to stream feature-length movies
YouTube, supported by a major Hollywood film company, is expected to stream feature-length movies within 90 days.
YouTube is planning to turn its attention to professionally-made content by streaming ad-supported feature-length films in a bid to turn over greater profits, it has emerged.
Parent company Google has been in talks with major Hollywood film companies about launching the service, Cnet News reports.
One executive said of the service: “I would say you can expect to see it, if all goes well, sometime within the next 30 to 90 days.”
Some experts have criticised the managed e-marketing plans, questioning whether enough advertisements could be placed into one movie to make it profitable enough without disrupting the flow too much.
It has also been suggested by industry insiders that certain film companies cannot agree on the ad format Google wishes to employ.
Meanwhile, Google has backed out of plans for an advertising deal with rival search engine Yahoo after regulators warned they could be breaching rules against monopolies.
Google was going to provide the adverts that would appear alongside Yahoo searches.