Local authorities should “embrace” social media
British authorities and employers are failing to utilise social media to its full benefits, according to new reports.
British authorities and employers are failing to utilise social media to its full benefits, according to new
New aspects of Web 2.0 and social media could help local authorities provide a better service to the public, according to the Society of Information Technology and Management (Socitm).
However, too many councils are failing to enter into dialogue over improving their services, as they take
it as implicit criticism of their work, a Socitm spokesman said.
Ewan McIntosh, a Socitm social media consultant, said that the “mechanisms aren’t in place to make improvements” in some councils.
“However, I think most local authorities are keen to enter into this dialogue and discover what areas are working and which are not up to scratch,” Mr McIntosh added.
Mr McIntosh was speaking at Socitm’s ‘Web 2.0: what it is and why it matters’ seminar.
The news comes after figures revealed that British employers are the strictest in Europe when it comes to staff surfing social networking sites.
Thirty five per cent of British companies restrict their employees from using sites like Facebook and MySpace, compared with just 19 per cent of employers in Spain.
The survey was conducted in July 2008 by mobile media company 3 UK.
Living Streams “Improving clients’ profitability through better use of the internet”.