B2B Marketing recently said:
“LinkedIn Groups are ghost towns… but there’s a new place for living.
What ever happened to LinkedIn Groups? What was once a bustling metropolis, teeming with valuable discussion and like-minded peers sharing success and insight has now become a desolate, post-apocalyptic wasteland – home only to spammers and tumbleweed.
We’re sad, because – like many other groups – our 70,000+ strong LinkedIn community has become a stagnant place, despite constant love and attention and our best efforts to breathe life into its lonely corridors.
That’s why we’re moving to a new home…
We’re aiming to build a similar – and ultimately, better – community on this platform, with an eye on providing B2B marketers with a place to seek advice, share success, and connect with like-minded professionals in a well-moderated environment.
We’ll still drop in to keep an eye on the LinkedIn Group, continuing to moderate discussions and approve new members, but much of our effort will be invested in building a brand new community on Facebook. Many of you will already know each other, but please feel free to say hello! We’re really excited to see where this goes, thanks for coming along with us.”
Where is their new ‘home’? it’s a Facebook Group.
While LinkedIn is still the social networking site for making professional connections and building personal relationships, their company pages and groups need some serious improvement by Microsoft if they are offer serious competition to Facebook, even for B2B companies. But sponsored updates in LinkedIn can be by industry and the work title of individuals which is usually more useful for B2B companies that the demographic and interest targeting in Facebook.