HR departments ‘must embrace social media to avoid missing out on talent’
It has been claimed that HR departments should embrace social media if they are to recruit the best talent.
Human resources departments need to embrace social media software to adapt to the changes of the evolving recruitment landscape to ensure the best candidates are found, it has been claimed.
According to IT advisory company Gartner, organisations that fail to manage their employer brands effectively by 2011 will not attract key talent.
Thomas Otter, the company’s research director, said that “employer branding products” via social networking sites should be implemented.
“This isn’t simply a fancy new name for recruitment advertising, but a broad strategy to leverage the intangible values of the organization to improve retention, employee satisfaction and performance,” he said.
This comes after Gartner revealed that HR departments are lagging behind in using social software to optimise the image of their company brand.
Mr Otter warned that this complacency could lead to damaging reviews of the organisation by people who do use social networking sites.
For example, Facebook and LinkedIn enable people to “look under the covers” of an organisation by contacting past and present employees.
Negative insight into a company that does not actively work to prevent it, according to Mr Otter could result in the loss of potential quality employees.
Indeed, a recent report published by Halyard Capital projected that social networking is likely to give better returns on marketing or advertising spend as the years progress.