How good is online video for website promotion?
Do you incorporate product tours on your website? (Sarah Adie)
Online Video is moving from being a Corporate Luxury to being an Essential Element of all Websites
Internet marketing consultants may find that their companies profit from including digitalised video content on their sites that offer consumers the chance to take online product tours.
This is according to a provider of this service, Sellpoint, which witnessed a 40 per cent increase in consumer use of these in December 2009 when compared to the same month in 2008.
Sellpoint president and chief executive Rick Martin – who previously worked as chairman of wireless messaging business Positive Communications – observed that the web pages of retailers have now become the main “point of influence” for engendering sales, with people turning to the internet first to research any purchasing decisions.
“Product tours provide marketers with a direct conduit to these shoppers by integrating an expanded sales message into these sites, driving higher sales both online and in-store,” he said.
Research from the firm also revealed that the amount of time spent viewing these filmed product tours is, Mr Martin remarked, “phenomenal”, with more than two minutes on average per product being recorded.
Brands that are already implementing these videos on their websites include Walmart, Costco, Toys R Us and Sears, while some of the most-watched include products from Panasonic, Logitech and Canon.