Gartner predicts rise in business uptake of microblogging
Perhaps ‘Twittering’ isn’t as unimportant as you thought. 86% of businesses now think that their blogging help to generate new business opportunities.
Microblogging is one of the main emerging technologies that will be embraced by businesses over the next two to five years, a new report from Gartner has suggested.
The research firm’s Hype Cycle for Emerging Technologies 2008 study identifies microblogging – which has been pioneered by services such as Twitter – as a trend to watch for corporate organisations.
Microblogging involves the posting of extremely short messages as a feed that can be followed by other users and has gained momentum among the internet population in recent times.
Gartner said that some companies are already looking at how they can use microblogging to enhance their present social media strategies.
“Following the trend of the last few years, many of the new entries on this year’s Hype Cycle, including microblogging, social networking platforms and cloud computing, are making their impact in the consumer world before they hit businesses,” Jackie Fenn, Gartner vice-president and Fellow, remarked.
Blogging has been gaining traction in the business world for some time now as a method of website promotion – a survey conducted by Loudhouse last year revealed that 86 per cent of companies believed their blogs had helped generate new business opportunities.