The year is 2012. Social media is king in the world of media marketing. This fact is something you can use to your advantage or let slip through your fingers. Are you going to evolve with the times or remain in the middle ages of media marketing? This article will help you take control of the social presence of your business.
You probably already know how much influence Facebook has on society. From accessibility to trending, you want to make sure that your business has a place on this thriving social media website. To do that, create a Facebook Fan Page. Your business can have its own page where you can let users know about special deals or just keep them up to date about what your business offers. This is a way for your patrons to stay connected with your business.
Another website that is getting a lot of attention is Yelp. This is a website that lists businesses online and allows users to write reviews. Your business may already be listed, but it is vital that you ‘claim’ your business and manage the information that is available. You can increase the accuracy of the information and even get an idea of what your patrons think about your business. This is valuable information for any business owner.
Another website that allows you to ‘claim’ your business is Google. Even the least-savvy Internet user knows about and uses Google, so this should be a top priority for your business if you are concerned about social media marketing. Like Yelp, Google offers information about your business and allows users to add reviews. Get involved to make sure the users have the information you want them to have and that your business is receiving the feedback that your patrons are offering on the world wide web.
Interaction is key with social media marketing. It’s no longer a matter of your business solely giving information out, but now your clientele can get involved with the information sharing. With this knowledge, it is important that your business is participating in this interaction. Make sure to leave comments and responses to patrons or ‘friends’ on all the social media websites.
If you aren’t sure that you can manage the social media marketing on your own, consider hiring a company to help you understand how to interact on the social media websites. If you have more extra money than you do extra time, this is not a bad option, as it could increase the online presence of your business, and therefore could bring in more customers.
Lastly, on the social media websites where your business is listed, be sure to add a ‘share’ button. This is a tool that will allow your customers to increase the visibility of your business for you. This social media marketing strategy means that your customers are doing the work for you by letting their friends and peers know about your business. This is an easy way to increase the online presence of your business.
With interaction being the key in the world of social media marketing, any good business owner should know about the use of websites like Facebook, Google and Yelp. These social media websites give you the opportunity to increase the online presence of your business, but it is important that you take control of the information sharing. Follow the advice in this article and make your business visible in social media marketing.