Businesses ‘must to do more to adopt Web 2.0’
A new study has suggested that take-up of Web 2.0 technology by business users is low.
The proportion of business users utilising Web 2.0 applications and technologies is surprisingly low, a new study has indicated.
Carried out by telecoms technology firm Telindus, the survey of 1,000 office employees showed that just seven per cent said they use video-sharing site YouTube for business purposes.
A further six per cent stated that they see business value in using social networking websites for their jobs, while five per cent said the same regarding podcasts, vnunet.com reports.
The findings may come as a surprise to internet consultants and web users alike who have noted the increasing popularity of social media among consumers in recent times.
Telindus managing director Mark Hutchinson warned of the potential implications of ignoring the potential of Web 2.0 to boost business operations, stating that such companies could be risking missing out on a significant marketing and communications medium.
“As long as employees use collaborative applications such as social networking sites, blogs and wikis responsibly, businesses can benefit from new and engaging ways of interacting with staff, customers and suppliers, as well as prospective employees and customers,” he added.
Earlier this year, Gartner named social computing platforms and microblogging as two of the key emerging technologies that will become increasingly important to businesses over the next two to five years.