Social media websites can be a really successful promotional tool for your business. The level of your success does greatly depend on how well you implement the use of these websites. Different social media websites can help you approach different types of customers. The tips in the article below will help you approach this form of marketing in a professional and prosperous manner.
Choose your social media websites wisely. Different websites have different positive and negative attributes. Facebook may not seem as user friendly on first approach, but it offers a much more comprehensive profile page that you can fill out. Twitter on the other hand seems more user friendly and gets your comments out faster. The best rule of thumb is to sign up for all of the popular websites, and try to focus an equal amount of time on all of them.
After making your initial decision of signing up for different websites, make sure to add your profile links to your original website. The best way to get people to notice you as a member of these websites is to use the assorted social media logos and link the logos to your actual profile. This helps customers instantly recognize your different memberships and there will be no questions as to where they can find your profile pages.
While it is a safe bet that most of your customers go back and check your website, you may want a peace of mind by sending out a reminder email. Email your customer base and let them know which social media sites your website has been officially registered on. This helps avoid any confusion about companies or people who may have used the same display name as you, as well as gets you instant success in profile views. People who love your company will already friend you and this opens up a door of opportunities in the way of your business.
Contests are the number one way to get people to check out your profile page, even if they weren’t customers of yours. The point of the contest is to promote your items by giving a winner one of your products as well as getting people to check out your company’s page. This will increase the interaction between you the business owner and the customers. Your contest can be as simple as a raffle or something more complex like writing reviews of favorite products. How you choose the winner or winners is up to you, but it pays off to be consistent. Host a contest once a week or once month, and you will see the increase in interest.
Coupons are always the number one incentive for the consumer to click the link that goes to your profile. There are hundreds of ways that you can make coupons work in your favor. Offer a coupon that discounts a certain product you wish to promote or have a limited number of people that can use a given discount. Chances are, even when the use of your coupon expires, you will still be left with a large group of individuals who are interested in purchasing from you.
Keep your profile page up to date. No one wants to see that you haven’t added any new information about your company since last December. Visitors and past customers alike want to see consistency in your posting and want to stay informed on current events. For example, new products, promotions, accomplishments, business expansions and additions should be posted on your profile page accordingly.
Social media marketing can help you reach a wide range of potential customers. This method has worked for many and can easily work for you too, with the right preparation. Use the tips from the article above and you are sure to see the way to your success!