Blogs ‘more trustworthy than social ads’
An industry survey suggests that blogs can be more influential in securing user purchases than adverts on social networks.
Blogging can be more influential on online purchases than adverts placed on social networks, a study has suggested.
A study by Jupiter Research found that a quarter of IT users who read more than one blog each month said they trust adverts on blogs, compared to 19 per cent who said they trust adverts on social networks.
People who read more than a blog a month accounted for a fifth of the survey’s respondents, with 15 per cent of this total stating that blogs are an important factor in their purchasing decisions online.
Valerie Combs, vice president of corporate communications at BuzzLogic, commented that blogs can offer personal and specific information.
“Thorough, useful, [and] honest creation creates a level of trust with the reader,” she added.
A recent survey by Gartner found that 60 per cent of Fortune 1000 companies are set to turn to social applications and online communities to try to boost their profitability.