Both Black Friday and Cyber Monday, which occur very shortly, are major shopping days for consumers, as brands all over the world look to cash in on the festive rush.
Some companies make the mistake of assuming these events only occur in the US, but as with many other trends, they have been slowly making their way across the Atlantic and it is important for brands to be aware and ready for the coming rush.
Get your social media right
Social media is a growing element of online businesses and this is where a significant number of consumers will get their information from during the two busiest shopping days of the year.
With this in mind it is crucial that brands continually update their latest offers, the end of particular discounts and anything upcoming that will be of use to their audience.
Building a strong social media presence is crucial as this will ensure any Black Friday and Cyber Monday promotions and activities are as successful as possible.
The sharing of content is key at any time of the year, but in the run up to Christmas, when consumers are feeling a little more frivolous, its important to capture their attention.
Sharing interesting, informative and often humorous pieces of content is the perfect opportunity to make up for recent years when trading has not been as good as expected.
This year is set to see consumers spend more money ahead of Christmas. The brands that succeed in terms of sales in the latter part of the year will be those that perform well on social media and entice consumers to their site.