Facebook Connect to create social web
Facebook’s new programme Connect could create a social web whereby users can advertise sites themselves to their “friends”.
The launch of Facebook’s new programme, Facebook Connect, will enable users to broadcast their actions on other websites to their friends on the social networking site.
According to Sheryl Sandberg, Facebook’s chief operating officer, this will help businesses to make their sites more social.
She told the New York Times the idea is that word of mouth from friends on Facebook will drive greater volumes of traffic through external sites via Connect.
For example, the likes of Digg, Hulu, Geni and the Discovery Channel plan to weave the service into their pages, so Facebook users on these sites can tell their friends to join them.
Independent consultant and social media analyst Charlene Li said it is clear that advertisers have not been successful selling their product on Facebook.
But she added: “If you take a group of Facebook friends and put them on a travel site where they are spending more time and generating more ad dollars in a focused area like travel that is an opportunity ripe for getting revenues back and sharing it.”
This follows news that social networking is becoming a more effective online marketing tool.
Private equity firm Halyard Capital said sites like Facebook could contribute to businesses achieving greater returns on investment.
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