Recession-related search sees a boost by Steve Swallow
A new study into internet search patterns has revealed that subjects relating to the recession have boosted over the past year.
Internet search has seen a boost over the past 12 months due to the credit crunch and subsequent recession, a news study has revealed.
Online research company Hitwise conducted research on four internet search terms since last year, including ‘recession’, ‘credit crunch’, ‘economics’ and ‘redundancy’.
Research director at Hitwise Robin Goad commented that ‘redundancy’ was the most popular of the four searches.
He explained: “Whereas much of the search traffic for the other three terms goes to Wikipedia, 62.8 per cent of people searching for ‘redundancy’ over the last four weeks end up at Directgov.”
Directgov has therefore noted a 1.4 per cent rise in overall traffic to the site, which is the British government’s online portal.
The term ‘recession’, Mr Goad added, has experienced the most extreme peaks and troughs in search patterns, suggesting that it increases every quarter when the latest financial data is released.
Meanwhile, commenting recently on the nature of search, a top Google executive claimed that it still has a long way to go.
Vice president of search products and user experience at Google Marissa Mayer explained to TechRadar that search engines will need to progress much further to achieve their full potential.
Search Engine Marketing Services
Search Engine Optimization Consulting
Pay Per Click Agency