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Google’s domination of the search engine market increased again in October, new figures show (Craig Nicholson)
Google continues to dominate the search engine market, newly-released figures from across the Atlantic show.
According to the latest monthly analysis of search engine data from comScore, some 9.4 billion Google searches were made by US users last month.
This represents a 65.4 per cent share of the national search engine market, up from the figure of 64.9 per cent in recorded in September.
In comparison, the second-most popular search engine, Yahoo, accounted for just 18 per cent of all searches, a 0.8 per cent fall on the previous month, while Microsoft’s share of the market was seen to increase slightly to 9.9 per cent over the period.
Meanwhile, it was also revealed that Bing – which accounts for the vast majority of Microsoft’s search activity – has enjoyed the strongest rate of growth over recent weeks, with enquiries made through its engines up by eight per cent.
The figures were based on queries made in home, work and university locations across the States.
Internet marketing consultants may like to consider these statistics – and those from comScore and GroupM Search’s recent study into the relationship between search behaviour and social media – when launching upcoming campaigns.
The survey found that those exposed to social media as well as paid search are 2.8 times more likely to search for related products than those who were only subjected to the latter.
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