Google search ‘set to evolve beyond the primitive’
Google as claimed that its search capability is currently primitive compared to what it will be like after it is upgraded in the future.
Current internet search capability is in its infancy and will seem very primitive in a few years’ time, according to Google search products and user experience vice president Marissa Mayer.
Speaking on Vator TV, Ms Mayers said the future of a Google search will see the engine return “answers” rather than a list of links containing potential answers.
It is likely to become more social and personalised, she added, in order to ensure searches return relevant results.
Commenting on the effect of search engine optimisation (SEO) on Google’s endeavours to return organic search listings, Ms Mayers said that businesses should optimise their pages to make sure they are indexed properly.
However, she warned that Google is evolving to detect the SEO technique known as cloaking which works to manipulate the search engine into displaying a page irrelevant to the user’s search.
Ms Mayers claimed that although Google is not interested in semantic search, the precision in the data that it accumulates does mirror it.
Meanwhile, the launch of the deep web search engine DeepDyve was announced earlier this month, promising to provide search engine users with access to quality information hidden in cyber space.
DeepDyve claims to expose users to the 99 per cent of the internet that the likes of Google, Microsoft and Yahoo! fail to cover.
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