There are constant changes that search engines implement to retain their appeal to users including developments to weed out low-quality sites. The suggestions below describe some ways you can avoid negative impact on your SEO from a low-quality label.
Prepare content as if you’re looking for it yourself. By sticking to what you like when you search for something or some category, you can avoid many of the pitfalls that result in a low quality tag such as overusing keywords. Overusing keywords can occur inadvertently and does not always refer to black-hat methods that deliberately try to manipulate search engine ranking through keyword tactics.
Inadvertent ways you might negatively impact your site’s ranking include references to links that are either too numerous or that refer users to sites that a search engine finds to be low quality. Link building tactics to improve SEO have been a frequent target of search engines because of the prevalence of using link-building scams. It’s a good idea to review the number of links you include, whether they work and what pages consumers are being directed to with such links in order to ensure that your site avoids a low-quality label.
Use search engine tools to understand how your SEO efforts are working for your site. Bigger search engines like Google provide lots of free tools for better understanding your site and how it’s ranked on their search engine.
Consider hiring an SEO expert to review your site and ask for simple ways you can make adjustments that might improve your SEO. While hiring a full-time expert can be more than you can afford, you can probably afford to hire someone for several hours to help you better understand what’s working and perhaps not working for your site.
Communicate with search engine companies if you have questions about changes in your rank and you are unable to figure out why. While rank can fluctuate slowly or rapidly, there are times when a specific problem is impacting your rank that can be cleared up through effective communication with the search engine.
It’s a good rule of thumb to provide source information to any content you get from another website or author. While there are legitimate uses of other people’s content, the world of illegitimate copyright infringement or wrongfully using another person’s content makes it a worthy effort to provide credit to your source and avoid a low quality rating that will negatively impact your SEO efforts.
If you’re citing sources in your material you can give credit without including a web address. Many links end up not working or redirecting, especially over time. While a link to a web address is convenient for your readers when it works, it can hurt SEO by reducing quality if links don’t work. While it’s important to credit your work using author name, date, title as well as website name, you don’t have to include the web address.
Your SEO efforts should not inadvertently be harmed by low-quality issues on your site. Use the suggestions above to maintain quality in your site and your ranking on search engines.