If you want to get organic traffic to your website, boosting your rankings in the search engines is the only way to go. By increasing your rank, you will gain exposure to a multitude of new visitors. So how do you get your website to rank well with the major search engines? Search engine optimization. By optimizing your website, you can be assured that your website will appear highly in the rankings and send a steady stream of visitors to your website.
First of all, you need to find some keywords to target. Many webmasters who are using do-it-yourself SEO fall into the trap of thinking like a webmaster and not thinking like a typical person who would be searching for something related to your website. Also keep in mind that some keywords are highly competitive and it could take months or years of a lot of hard work and dedication to even rank moderately for them. It’s best to concentrate on keywords and keyword phrases that are not as competitive yet still highly relevant to your website.
Next, make sure your website is filled with plenty of good content. Content should of course be highly relevant to the product or service you are selling, and you should aim to have a keyword density of two percent. That is, when you are writing your content, you should have one of your targeted keywords appearing twice for every 100 words or so.
After you have gotten your keywords down and filled your website with keyword rich content, you should make sure that your site linking structure is easy to navigate. This isn’t just for your potential visitors; if your website’s linking structure is faulty, the spiders that the search engine send to look at your website won’t be able to fully index all of the pages for your website. This can only lead to trouble and low rankings.
Last, start building links to your website using your targeted keywords. Most people new to SEO begin at website directories because it is very easy to submit your site to them and cost little to no money. DMOZ is the most heralded of these directories, but it is infamously difficult to get into, and can sometimes take months to get listed. Other web directories are easier to get into, but if you have a firm budget set, realize that some of them charge for your website to be listed. You can also write articles or hire someone to write articles for you and publish them to various article websites. This is a very budget-friendly way of getting inbound links to your website. While on this note, you should also consider adding a few relevant outbound links to your webpage. Search engines will be naturally suspicious of websites with tons of inbound links but that have few or no outbound links. Just make sure that whatever you link to is relevant to your website. For bonus points with the search engines, link to an authority website like Wikipedia.
Spending time and effort in proper search engine optimization will see your website soaring to the top of the search engine rankings. Being visible at the top will ensure that you will get a hefty amount of visitors and increase your sales and conversions.