Back in 2012, Search Engine Land wrote an article entitled “Google Launches Knowledge Graph To Provide Answers, Not Just Links“. In this they said:
Google has used a “link graph” to model how pages link to each other, in order to help determine which are popular and relevant for particular searches. Facebook has used a “social graph” understand how people are connected. “Knowledge Graph” is Google’s term for how it is building relationships between different people, places and things and report facts about these entities.
Since then you could be forgiven to think that Google had made the announcement as a competitive act but in practice nothing would change. Alternatively you may have seen the Google ‘Zoo’ of algorithm changes that started to roll-out in 2012 to be unrelated. We write this article now to draw your attention to the ‘big picture’ in terms of Google search results in 2017.
Here’s some articles published in the last 15 months:
- Google Letting Official Representatives Of Knowledge Graph Boxes Suggest Changes In Search Results Feb 2016
- A Layman’s Visual Guide To Google’s Knowledge Graph Search API Feb 2016
- Google “Send To Your Phone” Comes To Local Knowledge Graph Search Box Feb 2016
- Google adds share feature to Knowledge Graph panel Mar 2016
- How to enhance your Google Knowledge Graph result (case study) Apr 2016
- Google’s machine learning now writes featured snippets descriptions Nov 2016
- Google knowledge panel now showing videos from the web carousel Nov 2016
- Brand vs. local Knowledge Graph result: Which is better? Nov 2016
- Google local knowledge panel testing promotion box Feb 2017
- Cool tricks to explore Google’s Knowledge Graph results, featuring Donald Trump Feb 2017
- How to monitor Google Knowledge Graph changes and performance Mar 2017