Every small, medium based business should have an app for the service that they’re providing.
(1) It is a direct marketing Channel
With an app you can have many different types of information in it – both app specific and info auto input from your webpages, video channels, and your latest articles (blog posts).
But one of the biggest benefits is that you can instantly contact users of your app directly to their mobile phone – with details of new offerings, special promotions, maybe coupons that you’ve created or a new loyalty card. So with push notifications, an app gives you the ability to provide users with instant reminders of the products and services that your business offers.
(2) Brand Recognition
Your app can use your company logo and company colours. The information you put in the app (text, photos and videos) can reinforce the image of your company that you wish to build. Examples: before and after photos, testimonials that validate your stated USPs.
And the more often people see your app, use your app, and look at information in your app, the more they are going to be open to coming back to you for return business. You’ve built up a level of trust with that customer.
(3) Boosting Your Company’s Brand Image
An app helps you stand above the competition. People who ran offline businesses took a lot longer to get online than what they should have. And the ones who got online first actually got a big jump ahead of their competitors. The mobile apps base is exactly the same.
Anyone who runs an offline business knows that their prospects will expect them to have a website and will think less of their company if they don’t have one.
A mobile app is exactly the same concept and it’s growing. An app.gives you multiple channels to be able to communicate with your prospects and customer.
(4) Improve Engagement – Calendar and Catalogues
You could be selling floors, physiotherapy, coffee, or lunch deals at restaurants. Whatever you’re selling, if users have a way to get the same end result without having to pick up the phone and call you then it’s going to improve your business.
Let’s say for example, they want to make a booking for a restaurant or they want to make a booking for a massage. Well, then, they can just open up the app on your phone, enter in their booking, select the date, select the time and then they can make that appointment, all without having to pick up the phone.
Maybe you’ve got some new product lines in; well, you can add them to your catalogue. People can open up your app, look at your catalogue and they can make an appointment to come in.
Maybe you’re an estate agent and people are looking for properties in a certain area. Or you’ve got an auto car dealership or you sell parts for mountain biking, road biking. So that just creates a better level of engagement with your customer
(5) Creating Loyalty & Improved Visibility
When you think about how much advertising the average person must see. They see adverts on TV, bill boards and bus shelters and in their social media news feeds, newspapers, magazines and flyers. When they search Google they see banner and other ads on on websites they visit and the get sent emails. It’s a lot of competition for your advertising.
But if a person has your app on their phone, you’re ever present wherever they are and whenever in the day they need your information. You have your own space on their phone. So when you’re running an offer or launch a new service / product, rather than relying on them to look at your fan page or visit your website to see what offer it is you’re running; you can just send the push notification which will alert that user to that offer. So you have a fast track direct access that will help to build return business – access that your competition don’t have.
(6) Provide Added Value to Your Customers
There are countless businesses these days that run loyalty card programmes that mail out coupons in the post to people’s doors. There are still effective but I’ve lost count of how many of the plastic loyalty cards I’ve lost. I’ve lost count of coupons which have come through my mail box which I want to use but I just forget. I simply forget to bring the coupons with me to the shop.
But I never forget to bring my phone out with me. Now with an app you can digitalise all this by having the loyalty card within the app, you can have the coupons within the app. And not only that, by harnessing the power of push notifications you can send a message making people aware of this.
A push notification message to a user of your app when they enter a certain radius that will send them out a coupon to come into your store, and they’ll get 10% off; which is immensely powerful because you are marketing the people based on the location they are currently at. And if they’re near your store, and they’re thinking about going to another store to buy something which they could buy from yours. When they get a coupon through to their phone that makes it a very easy decision of where they want to go.
(7) Frequently in Mind
When someone installs a mobile app on their phone, it is visible to them at all times. On average, people spend more than two hours a day on their mobile devices. Although social media and email apps make up the bulk of this usage, a user has to scroll through on their phone to find apps that they want to use. They are therefore going to be scrolling past all fitted apps. Whether they open an app or not, your logo and branding is frequently brought to their attention.