Advertising your business through mobile marketing is a great way to build a solid customer base. Read this article to find out more about the best mobile marketing techniques.
Do some research about your audience to make sure your customers will respond well to a mobile marketing campaign. Find out what kind of cell phones your audience is using and whether or not they would be interested in information related to discounts and new products. Ideally, your audience should use cell phones with a number of features including internet access and be interested in receiving text message alerts about discounts and other useful information.
A mobile marketing campaign can quickly become very intrusive. You need to make your updates count. Depending on your audience, you should limit yourself to one update a week. Select the information you share carefully: the most efficient mobile marketing campaigns are often based on advertising limited offers customers can redeem only if they subscribe to your mobile alerts. Use other marketing methods to share more detailed information about your products.
Getting people to sign up for your mobile alerts can be hard. Mention this campaign on your site, social networks and newsletter and create a simple subscription form: you only need a name and a phone number. Present your mobile alerts as a way of having access to interesting discounts: your customers should feel like they can gain something by subscribing to your campaign. You can get more subscribers by organizing a contest or by giving out prizes to the customers who sign up.
There are two main mobile marketing tools: text alerts and mobile websites. You can combine these two methods by texting links to your mobile site. Text alerts are ideal to advertize a discount or let people know you have a new product available. Your mobile site should be used to provide more detailed information about a discount or a product. Add your contact information and subscription forms to your newsletter or mobile alerts on your mobile site.
Take the time to design a good mobile site. This site should be compatible with different mobile devices and people should be able to load it quickly. Keep the design very simple, and remember that people will be viewing this site on a very small screen. Keep your articles and most detailed description for the site customers can access from a computer and update your mobile site regularly with new offers to keep people interested.
If your target audience is likely to own smart phones or Iphones, you should think about creating apps or games. You could for instance create a game based on your products or an app that would help people find the product adapted to their needs or personality. For instance, if you sell kitchen utensils or food, you could create an app that gives people access to a database of recipes and guide them step by step to prepare original dishes. Do some research about your audience to find out what kind of apps your customers would be interested in.
Use these tips to design your mobile marketing campaign and keep track of your results. Set goals for your campaign and adapt your methods according to your results until you find marketing techniques your audience responds to.