Wordpress becomes the most popular platform for Bloggers
Multimedia use throughout blogs is defining the medium.
Blogging HotSpots become extensive for industry
Saturday 31st December, by Stephanie Clark
WordPress is the most popular blog hosting service among all respondents, used by 51 %. Blogger and Blogspot hosting services are also popular.
Nearly 90 % of bloggers are making use of some form of multimedia on their blogs and produce these assets themselves instead of recycling from other sites, the most popular type being photos and fifty percent of all bloggers surveyed use video on their blog, while another 10 % use audio.
With respondents who create assets, many of the multimedia they post is their own production, however this number is not as strong as back in 2010.
Specific blogging tools are very extensive among bloggers, particularly integral syndication and social sharing widgets, as well as site search. Many Bloggers either moderate comments or respond independently to comments yet corporate bloggers are the least likely to respond individually.
Professional Full Timers have seen the most influence from the adoption of tablets and smartphones, with almost a third indicating their blogging style has become revolutionised. Those impacted by tablets and smartphones indicate they are using photos and images more often and writing shorter posts.
Bloggers continue to pay close attention to their audience: 65 % use a third-party service to track their blog’s traffic and across bloggers, Google Analytics is by far the most popular service.
Professional bloggers receive the most unique visitors per month, with more than a third having over 10,000 unique visitors. Display ads, affiliate marketing links, and search ads are the most common ways bloggers generate revenue from their blogs, yet 60 % of Corporate bloggers said they do not have any advertising on their blog.
In the midst of those who don’t have advertising on their blogs, 52 % say they do not have advertising because they don’t want their blogs to be cluttered with ads, while 38 % said they don’t have enough visitors to make it worthwhile.
Regarding individuals with advertising on their blog, 60 % use self-serve tools, while 50 % have affiliate advertising links on their site. Close to half of bloggers with advertising allow rich media and paid posting, few allow interstitials and pop-ups.
Want to know why you should blog? Take a look at tomorrows article…
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