Why LinkedIn should be a key focus of your business by Andy Carter
LinkedIn has proved a major hit with professionals. It is also providing useful for small businesses. Getting your message out to the largest possible audience is crucial.
The growth of LinkedIn has been impressive. It should now form a major part of your social media stratgey.
LinkedIn is a growing social media site and recently announced that it topped 200 million monthly users, which makes it ideal if you want to generate interest in your business.
More and more smaller firms are turning to the site in a bid to make use of the benefits it can provide when it comes to complimenting existing social media strategies on Facebook, Twitter or Pinterest.
According to a recent Wall Street Journal study, small businesses are getting to grips with what social media can offer, with six out of ten believing the sites are valuable to their company’s growth.
LinkedIn topped the survey for the most popular social media site with smaller business, with 41 per cent of respondents singling it out as potentially beneficial to their company.
Small firms have limited money and time to figure out the most useful way of utilising social media, with just 40 per cent of firms dedicating an employees’ time to social-media campaigns.
This makes it imperative that small firms achieve the results they are hoping for in the most effective way possible.
Why not Facebook and Twitter?
Todd DeMann, the founder of Los Angeles-based Freshology Inc, told the Wall Street Journal that he has been using social media for promotion for almost three years.
He noted that Facebook was the sixth biggest driver of traffic to his website, while Pinterest was ranked 59th and Twitter came 117th, and said: “On Twitter, you can’t engage in a meaningful way.”
Ken Lopez, the owner of A2L Consulting, said: “LinkedIn is the dominant traffic driver. Twitter is a small percentage by comparison.”
While LinkedIn is providing the best results for these firms, it is important to implement a multi-platform social media strategy.
Ultimately this is the best way forward for small firms, so it may be sensible to make use of LinkedIn alongside the likes of Twitter and Facebook, as this will help you to reach the widest possible audience and improve the results you are after in the long run.