There’s more to social media than meets the eye by Catherine Ferguson
This weekend sees the fourth annual social media day. The medium is so important to businesses in today’s modern environment. However, there are a host of platforms away from the most well-known versions that are important for brands.
Brands should broaden their social media horizons to appeal to new consumers and markets. Social Media Day 2013 is as good a reason as any to investigate these new areas.
Social media is a major part of modern day business, with brands utilising the power of the platform to promote their message and interact with consumers.
While we’ve all heard of Facebook, Twitter, LinkedIn, Pinterest, Instagram and Vine, there are a host of other social media sites that are less wellknown but still have a lot to offer companies and their marketing strategies and campaigns.
With the fourth annual Social Media Day coming up this weekend, its a perfect opportunity to get involved in these new platforms and firms looking to do so can make use of the #smday hashtag to signify that they are on board and participating in the event.
As the name suggests your brand can use this site to keep a regular diary, showcasing what you get up to on an everyday basis, whether it’s developing a new product or meeting a celebrity to sign an endorsement deal. This adds extra excitement and will be of interest to current and potential customers.
Orkut is a Google-owned platform and it can help users meet new and old friends. Users can create and upload videos, with a wide range of themes meaning people can tailor how their profile looks. This is particularly popular in Brazil and India and could be ideal for brands expanding into new markets, as it boasted 33 million active users in October 2012, which is increasing all the time.
This is a blogging site that enables users to vote on the best posts, which increases their exposure to other readers by moving popular items to the topof the list. The idea is to promote good writing, so getting involved in this platform requires top quality content. However, if you can manage this, your posts will feature prominently and see you blog getting a number of hits, which could lead to a greater number of conversions.