The Student Room grows faster than than any other
The Student Room was the fastest-growing website at the small and medium-sized enterprise level, according to Experian Hitwise.
The Student Room tops SME website growth
Friday, July 22 2011 by Catherine Ferguson
Facebook remains the number one social network driving traffic to the websites of small and medium-sized enterprises (SMEs), a new report shows.
It comes as The Student Room tops the list of ten SMEs with high website ranking compiled by Experian Hitwise. The site, a forum for students to share academic and social knowledge, grew faster than any other website in the sector in June.
Experian reveals The Student Room 19s traffic has grown by 17.5 per cent in the last 12 months and increased its visit share to 16.83 per cent of the top ten sites. It last topped the list in 2009.
The bulk of the growth in online traffic to SME sites, which amounted to 180 per cent in total, was primarily driven by social media sites and Google, suggesting that managed search engine marketing remains vital to small businesses. Almost a third (31 per cent) of visits to the top ten SME sites came via the search engine.
One in five visits came from a social network, with the main source being Facebook. It delivered 12 per cent of the visits to the top performing SMEs, far outstripping Twitter. Despite the fact the micro-blogging site is the third-biggest social network in the UK, it drives a surprisingly small amount of traffic, with just 0.39 per cent of visits to the sites coming from it.
Simon Streat, managing director for SME at Experian UK and Ireland, said: “Our research showcases a number of SMEs that clearly have the skills and know-how to succeed online through effective promotion and savvy marketing.”
But he suggested they are “missing a trick” by failing to engage properly with Twitter.
SMEs need to make the most of search engine optimisation providers and other effective online marketing if they are to continue to grow, Mr Streat added. “The diversity of sites in our top ten shows it’s not necessarily about what your business does, but whether it has great online knowledge and expertise to fuel its growth,” he said.
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