The economy is changing and so are the trends in marketing ad spend.
For many companies, this is bad news, but this may in fact be good news for you.
The good news is that in this economy, the companies which suceed are those who look at new and innovative marketing strategies like social media.
The Marketing Sherpa chart below helps to explain how you should be leveraging Internet marketing techniques and social media in your business.
Chart: Marketers Flock to Some Digital Tactics, Abandon Others in Downturn