Social media is interactive and training in its use is the same
Sound bites and now text bites – people want short sharp pieces of information (Kate Billinghurst)
Social Media and SEO have At Least One Thing in Common – the Need to Take Ongoing Action Steadily in Small Chunks
Company employees should be given training on using social media using a little-and-often approach.
This is the view of Rik Ferguson of Trend Micro, who explained how educating staff on the matter could be good for website promotion and online marketing purposes. Noting that many firms are not making the best use of social media, he recommended making sure that staff are well equipped to use the platforms for corporate purposes.
Mr Ferguson added, however, that long, intense training sessions are not the best way of keeping people informed.
Instead, they should have “regular, small message-based training” such as receiving brief emails on the matter.
He explained that this would be the best method for making sure people keep thinking about the information. The expert also noted that employees will use social media in and outside of work and so they need to be able to get the maximum potential out of it.
Mr Ferguson was speaking after research by Tamar found that four-fifths of 18 to 24-year-olds would rather have natural search results than paid ones. This is a 13 per cent increase on last year’s figure.
Just four per cent of people would rather have paid than natural results when carrying out online research for buying something.
In addition, 47 per cent of people in this age group use real-time search and eight per cent find the results “very useful”.
Another area seeing sharp growth is mobile search.
Tamar said that 14 per cent of people aged 18 to 24 and 25 to 34 use mobile devices to carry out online searches on a daily basis.
Older users are also increasingly adopting mobile search, though at a slower rate than the under-35s.
The research uncovered other trends such as consumers’ growing trust of reviews and images when seeking to make online purchases.
Additionally, concerns about privacy are rising. In total, 2,210 people were polled for the study.