Should you be outsourcing your content marketing? by Andy Carter
The level of content marketing is one the increase. More and more companies are implementing the technique. Getting it right is absolutely crucial.
Outsourcing content marketing can help a business improve their strategy. Knowing what consumers want is crucial.
Content marketing is becoming more popular than ever at the moment, with small and large businesses attempting to attract and engage consumers. As a smaller firm, it is important that the content you produce is on the money and does what it sets out to do, but it may be the case that your firm does not have the expertise needed to make it work for you and to achieve the goals you have set out.
This is where outsourcing can come into play, as a dedicated content marketing provider can help develop a strategy, covering various social media channels, videos, blogs, articles and any other tactics you are set to use.
Engage with customers
Engaging with consumers is key and there is a lot more to succeeding in this aim than simply just posting updates and stories on Facebook and Twitter. Good content marketing requires regular, unique and interesting updates on social media and a business’ website.
According to the Charlotte Business Journal’s Social Madness blog, a good online presence needs to offer “excellent customer service, expertise and quality and dependable and engaging content”. Outsourcing content marketing to a company with the necessary expertise in this area can work very well for a small businesses looking to get the best results for their investment.
The level of content marketing outsourcing is on the increase at the moment as more and more brands understand the importance of getting it right. Research by the Content Marketing Institute and Direct Marketing Association UK revealed that 55 per cent of businesses now completely or partially outsource their content marketing activities to another firm.
This figure rises to around 80 per cent when only mid-sized vfirms are assessed, highlighting the value of bringing in experts and how popular it has become. Brands cannot afford to get their content marketing wrong or enter into the tactic without a clear strategy, which is something that expert organisations can assist with.