Relevant content now comes in the form of Content Curation
New Google algorithm update may beneift those businesses participating in content curation
Content Curation turbo charges SEO efforts
Friday 24th February, by Stephanie Clark
Content curation, following the new ‘fresh’ rules, is a way to turbo charge SEO potential for your content. The biggest test of a search engine is to offer the individual searching with the most relevant content based on the search key words. In numerous cases, the significance of the content is naturally dependent on how recently the information was published.
To keep search results fresh, Google initiated an algorithm update: Google Fresh. According to Google, the change helps the business “figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.”
For brands and individuals dedicated to publishing fresh content on a consistent basis, the Google Fresh update is excellent news. Companies using content curation to update, augment, and enhance their material are well placed to offer the type of content that Google Fresh is designed to find.
Businesses and individuals who make significant SEO efforts recognize that providing fresh content is one of the most important and powerful SEO tactics. This is generally done with a blog or an RSS feed. One of the major challenges is creating fresh content regularly and keeping it captivating, informative, dynamic, appropriate, and salient.
Through the curation method, you are creating links and accessing content with key words that will have a great impact on your SEO in Google’s eyes. In addition, you’ll be reaching an audience that may not have found you in the past.
Unlike content marketing, content curation does consist of generating content, but instead, amassing content from a variety of sources, and supplying it in an organised fashion. For instance, a content curator is not always responsible for producing new content, but rather, for finding relevant content pertaining to a specific category and funneling this data to readers.
For most businesses, content curation is being used to drive Search Engine Optimization. A company that links numerous pieces of content about a specific subject increases its exposure when that topic is searched.
Check out the next article on Content Curation tools, available from 27th February…
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