QR codes provide a limitless barrier for consumer communication
QR codes can be added to Tweets or displayed on websites to transmit a constant communication
QR Codes boost traffic, both digitally and locally
Tuesday 13th March, by Stephanie Clark
Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use as Consumers want instant access to what’s relevant and QR codes are being used to make that possible.
The ability of QR codes to connect people with each other and to multimedia digital content is really beneficial for businesses and customers alike.
There is no limitation to how, or even how much, you can share with QR codes. While a video or landing page is easily shared, you could go beyond that and share an whole eBook and even numerous pieces of content that share a common link.
QR codes enhance both your search engine and social media optimisation. Firms can boost traffic to those searchable objects to further optimize them by encouraging more sharing.
They can also be used digitally– you can append a QR code to a Tweet, or they can be displayed on a site to transmit contact info directly to a cell phone, for example. This innovation is blurring the difference between smart phones, digital destination and content, and paper-based communication mediums.
Obscuring partial elements of a QR code isn’t a complication though as data is recreated using robust error correction code technology. In a second instance, individual cells are not obscured by an image, the decoder can read all the cells. In this case the mistake correction algorithm is treating the logo as if it was a blemish, and correctly decodes the information.
Track print-based media efficiency– monitoring which ad or poster drove traffic to custom landing pages. Users can also interact with other printed media such as offers on paper-based gift cards and vouchers. QR codes can be printed on receipts with extra offers, or deliver customer service contact details.
Customers can also interact with digital advertisements. For example, they can scan digital promotions and discount offers on a webpage. You could also position QR codes in an e-newsletter for additional offers or for event-based information.
Digital Marketing Consultant
Search Engine Optimization Specialist
Best Website Design Company
Pay Per Click Companies
Social media consultant
Email marketing Services