Paying for information on the internet
Has the give theory gone so far that nobody will pay for valuable information? (Kate Billinghurst)
We’ve got so used to Web Information being free – Will Favourite Brands Persuade Us to Pay?
The use of online paywalls for news content may well dissuade readers, it has been claimed.
Founder of Idea Taxi Sachit Patel suggested that it is difficult to predict exactly how people will react when this starts to become the norm among news providers. “Since it is unlikely that Google News will be left without a source from which to pull news, it is likely that the site will remain popular,” he continued.
In some cases, Google News may become a key portal for those in search of news content, Mr Patel emphasised, as consumers of free news sites are put off by paywalls. “Newspaper owners are banking on online news payments services increasing loyalty to their single services, which I personally consider to be unlikely,” the expert suggested.
In an exclusive poll for paidContent:UK, conducted by Harris Interactive, data was gathered on paywalls and how they could potentially affect the structure of online news.
The data showed that 23 per cent of Times Online users rated themselves on variations of likely to pay for the news and of these, two per cent said they were very likely.