New Follow Button on LinkedIn Mimics Twitter
You will eventually be able to ‘follow’ people on LinkedIn, a la Twitter. Why is this being brought in and what is the thinking behind it?
LinkedIn announces new Twitter follow function to increase visit duration
LinkedIn is trying to get you to stay on its site for longer. How is it hoping to do this and what does it mean for your business operations?
LinkedIn has become the latest social network to try to increase the length of its customers visits to the site.
Sites such as Facebook and Twitter are constantly looking to keep their customers online longer and now LinkedIn has taken a leaf out of the latter’s book and added a ‘follow’ option.
The new update announced by the site will allow users to receive updates from people outside their contacts, such as celebrities and industry leaders.
It’s hoped that from Twitter’s point of view it will keep people on the site for longer, enabling them to sell more advertising.
For businesses it will also help improve a company’s contact circle as well as provide insight at the cutting edge of various industries.
The company said in a blog post: “Over the next few months, you ll see us continue to expand the list of influencers you can follow.
“We ll take a look at both universally-recognised thought leaders across LinkedIn and also industry-specific movers and shakers.”
According to comScore research, US LinkedIn users spent an average of 20.6 minutes on the site in August, compared with an average of 402.9 minutes for Facebook users.
This is what LinkedIn is trying to address, as well as keeping people on their site much longer by adding extra new content from new people that users may not always get to connect with.
At first, the new tool will only be able to a select group of industry leaders and famous faces, such as Richard Branson and Barack Obama, but eventually all users will be able to use it.
For businesses that use social media, these sorts of advancements are designed to improve the site as a service, which can only be a positive thing, in order to keep you on the site longer.
While this won’t allow you to connect specifically with ‘movers and shakers’ it does allow firms to learn and take on insight from leaders.