Marketers can rely on Content Curation tools to boost tactics
Numerous content creation tools will help marketers to step up their game
Content Curation tools are far more availble than you think
Monday 27th February, by Stephanie Clark
Content curation is all around us. It can take the form of an RSS feed, links posted on blogs, social media feeds, or an online news like the ECDaily. There are no restrictions when it comes to the types of content either. Videos, articles, pictures, songs, or any piece of online digital content that can be shared can be curated.
The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B advertising and marketing with a value proposal concentrated on their ability to propel awareness by enhancing organic search, and provide organizations with a prospect to build thought leadership.
Producing a content farm on a “popular” topic will not improve organic search (Google has already worked this out) or set up thought leadership in that space. In the study, online marketers stated that “creating original content” was the number one test.
Content curation tools are enablers, they are not the solution. To realise the potential value outlined above, and, as the research points out, satisfy the need for “original content,” it will still depend upon a resource investment such as a person and the time to do it.
Content curation is a strategy to find, gather, and present highly selective on-line content about particular topics\/aimed at specific groups.
There are ethical apprehensions over content curation. Nonetheless, by having a careful approach you can help conquer them. This consists of ensuring that you ive credit to all your sources through references/links, as well as summarising the key points of such articles rather than wholly copying what they have written.
You must stay clear of relying entirely on curated content. As an alternative, you need to incorporate curated content with your original content. Content curating should be used “in addition to” as opposed to “instead of” your original content.
Nevertheless, if done correctly, content curation has many benefits. Advertising and marketing is in decline and the vast nature of the internet and online community presents significant opportunities. People increasingly want to be informed and are using the internet to do it; they are looking to the ever-growing supply of user-generated content.
With content curation you can provide valuable, high quality and relevant information. It can be used to inform, engage and captivate readers. As it allows you to act as a valuable resource for your audience, it helps build trust and authority with amongst your readers
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