Integrated social media reaps benefits for business
‘Difficult’ social media still evades companies
Social media benefits not being fully explored by companies
Tuesday, November 1st 2011 by Steve Swallow
Many companies are beginning to see the benefits of using social media as part of their managed emarketing campaigns as well as alongside online advertising strategies, the senior vice-president of strategic sales and business development for YES-Wallet.com has stated.
Simon Curtis has said that he believes companies are now starting to embrace social media on a basic level, which is shown in the way many now have primitive Facebook and Twitter feeds. However, he also feels that for many it may simply be a cursory nod towards the trend rather than a wholehearted approach.
Mr Curtis claims that when online advertising and social media come together, the strategy undertaken by internet marketing consultants is one of targeted advertising. However, when companies are carrying this out it is often untargeted and does not sync well with brand images.
“It is no good trying to be good at social media if your brand image and promotion in other channels does not match your social media image,” said Mr Curtis.
“Most businesses are aware of the benefits of social media and have started to embrace it in their marketing and promotional activity. So today, you can see that many businesses are represented on Facebook and have Twitter feeds,” he added.
Mr Curtis 19 comments come after new data was released by the Internet Advertising Bureau which revealed internet advertising increased by 13.5 per cent to £2.26 billion during the first six months of this year. The advertising sector as a whole experienced just 1.4 per cent growth.
Internet advertising as part of online marketing campaigns 19 spending also surpassed industry expectations, accounting for a market share of 27 per cent.
The figures are believed to reflect the increasing online audience and the simplicity associated with visiting a large volume of websites because of faster broadband connections.
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