How to get the most out of email marketing by Steve Swallow
Email marketing has a huge role to play in today’s connected environment. Business can use the medium to better target consumers and create more appealing special offers.
With 90 per cent of adults still using an email address, small and medium-sized businesses can get their message out to a host of people through email marketing.
Email marketing has a huge role to play in the activities of both small and large companies when it comes to attracting customers and getting the latest information out them.
With over 90 per cent of adults maintaining an email account, it is a very important medium for businesses looking to get their messages and special offers to the people who will be purchasing goods and services.
But there are ways of doing it right and there are a host of things you could be doing to ensure you get the most out of email marketing.
Make use of the growth of mobile
Mobile is growing; no doubt you’re sick and tired of hearing about it, but it’s not going away and its imperative to appeal to the growing number of people checking their emails through smartphones and tablets.
With people carrying these devices around with them, it has opened email marketing up to more time sensitive special promotions. Offering lunch-hour deals or sales promotions during busy periods are both important tactics to consider.
Keep it simple
While it’s tempting to spend hours laying out attractive email marketing, people really don’t need them. They want the cold, hard facts in an easy to digest format. Emails with the simplest layouts are often the most successful, so it is important to keep it straightforward.
Target your email marketing
Targeting your emails is absolutely crucial. There is a lot more information about consumers around nowadays, thanks to social media and the amount of data companies now have on their customers.
Instead of producing hundreds of emails on a constant basis, which can be annoying to consumers, provide content that adds some value to the lives of those reading the communications. Useful information about a topic or problem will help to engage those reading it.
There is really no need to constantly push products; communicating and engaging with readers should be enough to increase visitors numbers, trust and ultimately see more purchases being made.