Hootsuite snaps up Seesmic purely for the customer numbers by Kate Billinghurst
Hootsuite has now purchased Seesmic so what changes can users expect to see made, if any?
If your company uses Seesmic as part of social media operations then changes could be afoot. This is after it was purchased by HootSuite.
Popular Twitter and Facebook app HootSuite has purchased Seesmic in a move that seems as though it’s a positive step for both parties. HootSuite has already said that it has made the purchase in order to gain it users while Seesmic itself will finally have a focus, after it realigned its aims several times.
Twitter has also announced plans to kill off apps and services that do largely the same thing so Seesmics days may have been numbered anyway. Generally speaking, HootSuite has had more success gaining users and accounts, so adding Seesmics customer base will help it grow massively according to its chief executive officer, Loic Le Meur. He said: “We’re thrilled today to announce that Seesmic is joining HootSuite, and we’re excited for our users.
They are becoming part of the HootSuite family, and they will be able to continue to build their brand and social business. What will come of these users though and what can small businesses who use the application expect to see. Well it seems as though they could be in for a little bit of transition, according to HootSuite, which said that it would be transitioning business users to HootSuite’s largersocial media management toolset”.
Le Meur has said he is to stay on and help with transition and advisory work, according to Tech Crunch while HootSuite chief executive officerRyan Holmes explained another planned consideration. Currently, Seesmic has a number of small business customers that make up its tens of thousands of monthly visitors. These will be now be given theoption of navigating to either Twitter or Facebook for their social media requirements. If someone is a casual user of Seesmic, go this way [e.g. to Twitter], he explained. If you are an SME we are happy to help you outis how he describes the choice.