Google has begun merging all data collected from users across all different products and services
Friday 16th March, by Stephanie Clark
Google insists it had consumers in mind when it negotiated the privacy procedures for the majority of its more than 70 products and streamlined the text. The main worry being put forward by most critics is how Google will now begin saving user data collected from all its products in one place. For example, users who log into numerous services– such as Google. ca, Gmail and YouTube– will have information about all their searches and clicks saved together.
Users can stop this information merger from taking place by staying logged out when using the search engine or YouTube, or by having different logins for each different site. Over the past six weeks, critics of the policy modification have generated an abundance of debates.
Just one powerful influence, however– consumer revolt– has still to weigh in. If individuals leave Google in hoards because the policy, it may cause the search engine revamp its approach. Viviane Reding told the BBC that authorities found that “transparency rules have not been applied”.
It stated the different set-up would allow it to shape search results more effectively, as well as provide superior targeted advertising to users. It means browsing data and web history, which is gathered when a user is signed in with a Google account, can be distributed across all of the websites.
Signing out of Google’s services will decrease the amount of data stored by the company, even though – like many additional sites – it will still store anonymous data about web activity.
Impact on Users
Many sites and weblogs in the technology community have given advice for users worried about how their browsing history will be used. Users can see which Google services hold data about them by viewing their dashboard. In preparation for the policy change, Google displayed prominent messages informing visitors about the plans. A dedicated section was set up to supply more details.
“Google is putting advertisers’ interests before user privacy and should not be rushing ahead before the public understand what the changes will mean.”
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