Early Adopters of Mobile Internet frustrated
Marketers targeting mobile users with their wares should ensure they are able to boost the accessibility and speed of their websites, according to a new report.
Size, speed ‘biggest concerns’ for the mobile web users
Monday, March 07 2011 by Mark Richards
As smartphones become synonymous with web users, all demographics around the world are going online anytime and anywhere with their new technological partners.
However, mobile web use is still heaviest among early adopters – males and younger adults in particular – and while the convenience of this situation, they are also frustrated by the downsides of using the internet when they are on the move, particularly in relation to accessibility and usability.
eMarketer interpreted the most recent statistics from YouGov, which were reported on behalf of Antenna Software, a mobile solutions provider. It found that around 20 per cent of US mobile phone users use mobile internet every day, with those under 45 being the biggest users. Specifically, males were seven percentage points more likely to use this facility each day.
However, the aforementioned pair of groups were the most likely to complain about both speed and size of the mobile web experience. When responding to website promotion: 44 per cent of men said the small size of mobile screens discouraged them from internet use when compared to 38 per cent of women, while 36 per cent of men said it was too slow to access – something only 29 per cent of women were unhappy with.
Most annoying for many users was the great frustration with aspects of mobile internet: half of adults aged between 18 and 24 were angered that many website designs simply refused to work at all on their phones, proving that revenue could well be lost despite strong managed emarketing.
As a result, it was confirmed to people engaging in website promotion that “significant proportions of mobile internet users” would do more activities on their phone “if the display were tailored especially for mobile use”.
eMarketer added a word to the wise: “As constant mobile web use spreads further throughout the population, expectations for a PC-like experience via mobile may increase.”
This month, Econsultancy’s Customer Engagement Report discovered that almost half of companies interviewed are planning to move into mobile commerce, seeing the value of this medium due to the uptake of social media.
Living Streams “Improving clients’ profitability through better use of the internet”.
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