Age balance on the web changing in the UK
Gender balance is also on the move as use of the internet widens (Craig Swallow)
More and More the Web is Not Dominated by the Young in the UK
There has been a significant rise in the number of people over the age of 50 using the internet, the latest figures show.
A study conducted by the UK Online Measurement Company (UKOM) and Nielsen revealed that between May 2009 and May 2010, men over 50 accounted for 38 per cent of all new internet users. Women, on the other hand, were responsible for 14 per cent of the new increase in web traffic.
On behalf of the researchers, Alex Burmaster commented: “The fact that one in four Britons who use the Internet today are 50 to 64 years old proves it is no longer the sole preserve of the young and technical literati.”
There was a total increase in web activity of five per cent during this 12-month period, with UKOM and Neilsen revealing that 38.8 million people in the country use the internet.
The UK has dropped one place in the digital economy rankings, which reflect how countries maximise the use of information and communication technologies for economic and social benefit, the Economist Intelligence Unit (EIU) has revealed. The UK was placed 13th in the EIU digital economy rankings 2009, but fell to 14th in this year’s table.