There is a reason why online advertising has grown during the recession
Shift your advertising online for better return on investment not just because its measurable (Steve Swallow)
Online Internet Advertising Remains a Good Option
Companies are still recognising the important of online advertising, not least because it gives a strong return on investment.
This is according to Karin von Abrams, senior analyst at eMarketer, who highlighted that the UK already has a “mature market” for the advertising medium.
She highlighted that in many cases, the recession gave an even more prominent reason for firms to make use of internet ads, because their success can be easily measured.
“Industries such as technology, telecoms, entertainment and media were among the first to shift significant amounts of spending online, because their target audiences were among the first to embrace the internet,” Ms von Abrams explained. The expert added that the travel industry is also starting to see the advantages of internet ads, particularly as people head online to make bookings.
Findings from the Interactive Advertising Bureau Europe show digital was the only advertising format to experience any increase last year.
This is despite online advertising’s growth rate of 4.5 per cent showing a significant slow down compared to previous reported increases of 20 per cent in 2008 and 40 per cent in 2007.
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