Opportunities are plentiful over the coming months. As shoppers get ready for Back to School, Halloween and Christmas – make sure you are there. Take your business forward and connect with consumers in compelling ways with Support from a Google Partner such as Living Streams.
To boost your online campaigns, Google have rounded up a range of seasonal insights and product tips for you to put into practice.
We’re here to help you lay the groundwork, so that you can thrive like never before.
Look ahead to this season’s insights and trends. Watch out for later blogs for August and September, but here’s some thought provkers for July to get you going.
July Insights – I Want to Stock Up on Stationery Moments
It may be the summer holidays, but parents are looking ahead and getting ready to pack their kids off to school. That mansas shopping for supplies.
7x more searches for “back to school” in August, compared to the annual average
3x more searches for “school uniform” in August, compared to the annual average
33% rise in stationery searches in mid-August
2x more “backpack” searches in August
With searches for all sorts of school supplies set to soar during the season, make sure you’re online so shoppers can find you when they start looking for products and services like yours.
YouTube – The advertising potential in YouTube is growing and should not be ignored, even if it isn’t seasonal
Viewers today are watching as mcuh video online as they’re watching on television – think about that for a minute…
Maximise the reach and effectiveness of your campaigns by combining the new Youtube, with the old, TV.
64% of shoppers say YouTube influences purchasing decisions
41% of parents watch YouTube videos with their children
44% the jump in time spent by 18-49 year olds on YouTube last year
4 of the top 10 trending videos on YouTube last year were ads.
At this time of year, parents will be wanting to tick itmes off their Back to School shopping lists, so they can relax and enjoy the last of the summer.
Make sure that you are front of mind with video advertising. And of course Living streams is certified by Google in Adwords video advertising
What other trends should you keep in mind this quarter? Watch out in early August for our next seasonal advertising blog.