Search spending on the rise, stats show
Google intentions to keep dominating search advertising (Craig Nicholson)
Search Advertising can deliver a Greater ROI in a Recession than at Other Times
There has been a rise in search-related expenditure in the internet advertising sector, the latest figures have revealed.
In the first quarter of 2010, SearchIgnite witnessed an 11.1 per cent increase in paid search spending when compared to the same period of last year.
This marked the strongest quarter since the final three months of 2008, which is when the recession really started to bite.
Over the Christmas period, search spend tends to take a bit of a knock, but the sector proved resilient as companies boosted their budgets ahead of the festive season.
In the US, Google dominated the search market by taking a 78 per cent share of expenditure, compared to Bing which totalled seven per cent.
Yahoo!, meanwhile, is still in decline throughout the US and currently has a 15 per cent share of the paid-for search sector.
In recent days, visual search engine Plink was acquired by Google just four days after its launch.
The facility enables people to find out more about an object by submitting a picture of it online, with the application already having received more than 500,000 downloads.
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