Paid search top viral strategy
The first Video Benchmark Guide from MarketingSherpa has revealed that paid search is top of the list of strategies used for viral internet advertising.
Paid search has topped a list of strategies used for viral internet advertising.
This is according to a “sneak peek” of the first Video Benchmark Guide from MarketingSherpa.
On a scale of one to five, where one was “terrible” and five was “great”, 63 per cent of internet marketers polled rated paid search at three and 13 per cent gave it a five.
It was followed by paid media, ranked at three by 57 per cent of respondents and at five by eight per cent.
Bottom of the list was own blogs, given a three by 48 per cent and a five by four per cent.
MarketingSherpa said that it was understandable that paid search links came top, as “viral advertisers tend to be niche marketers who have trouble reaching their audience with mass media”.
In related news, semantic search, which uses linguistic and natural language technology to make search results more accurate, has been said to help profits from paid links.
Media Post reported comments from Melek Pulatkonak of Hakia, who said that semantic search could increase sponsored link clicks fivefold.
The report was covering a panel discussion at the Global Internet Summit 2008 in Laguna Beach, California.
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