Internet Advertising through Online Retail
What opportunities remain for internet advertisers when it comes to online retail sites, or have they already been exhausted?
Online retail continues to thrive
Now may be the time to consider placing internet ads on the sites of popular online retailers, as consumer demand continues to soar. This is according to the IMRG Capgemini Index for July, which showed that people are still heading online in their droves to make purchases.
Throughout July, £5 billion was spent on internet purchases, the statistics show, with overall sales increasing 12 per cent on those from the previous month. Illustrating that consumer confidence is starting to return, the figures also marked an 18 per cent rise on those from the same month in 2009.
“It is really encouraging to see growth levels returning to those seen pre-2007 and before consumer confidence was knocked by the financial crisis and recession,” noted vice-president and head of retail consulting and technology at Capgemini Chris Webster.
The average amount spent online last month stood at £81 per person, which was aided by retailer discounts, the research suggested. One of the most popular sectors proved to be travel, which the groups believe was spurred on by bad weather.
Mr Webber stressed that although the signs are encouraging, caution must still be exercised. “Although online retail sales survived the recession more convincingly than high street sales, the last two years or so have no doubt been shaky at times,” he commented.
However, emphasis at the moment is on the future of the internet and whether or not the UK will be able to keep up with its international rivals in terms of speed and reliable connectivity. The majority of respondents in a recent PC Advisor poll identified they do not believe services are currently up to the required standard.
It was recently confirmed that the government will look to achieve a universal broadband service level of 2Mbps by 2015 rather than 2012 due to insufficient funding. The announcement was made by secretary of state for culture, Olympics, media and sport Jeremy Hunt.
Living Streams “Improving clients’ profitability through better use of the internet”.
Tuesday, August 24 2010 by Catherine Ferguson
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