IAB internet consultants launch online campaign
Do you feel online advertising is invasive? (Kate Billinghurst)
Internet Advertising Industry implements it’s own PR Campaign
The US Internet Advertising Bureau (IAB) has announced that it is launching a new advertising campaign in response to claims that the industry invades the privacy of consumers.
Created by Schematic, the scheme is made up of banner ads that display the slogan ‘Advertising is creepy’, as well as ‘Hey, this banner can tell where you live. Mind if we come over and sell you stuff?’ Econsultancy reports.