Google announces changes to content network
New features made available by Google’s purchase of Doubleclick will increase the value of using the content network as part of Adwords advertising.
Google has announced that it has made a number of “key” changes to its content network for advertisers.
In a post on the official Google blog, senior business product manager Rajas Moonka said that the new developments are a result of the company’s recent integration with DoubleClick.
From today (August 7th), advertisers will be able to place a cap on the number of times a user views a certain ad to prevent repetition and take advantage of frequency reporting to examine how many times viewers see their ads.
Perhaps most importantly for advertisers, another change is the ability to view data on how many people visited their websites after viewing one of their ads on the Google content network.
The search engine also emphasised its commitment to user privacy by noting that while it will now use one cookie throughout the network to enable these changes, web users can choose to opt out of DoubleClick ad-serving and the Google content network with a single click.
“Using the DoubleClick cookie means that DoubleClick advertisers and publishers don’t have to make any changes on their websites as we continue our integration efforts and offer additional enhancements,” commented Mr Moonka.
In related news, Google recently announced that it is to sell the Performics unit of the DoubleClick business to Publicis Groupe.
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