Google adds geographic reports to AdWords
Now you can understanding which Regions are responding to your adverts and which are providing your ‘conversions’.
Google has added a new feature to AdWords to allow users to analyse ad data by region.
Google AdWords users can now access reports that show how marketers’ impressions, clicks and conversions are distributed geographically.
Announcing the news on the Inside AdWords blog, Google’s Trevor Claiborne explained that the new Geographic Performance reports can examine such data down to the level of ad groups.
He said that the new reports can help businesses to refine their geographical targeting strategies, allowing them to only show specific ads to users in regions where the most potential for click-throughs is detected.
For example, if the Geographic Performance report shows that certain ads are doing particularly well in one region marketers can refine their campaigns to target this area’s internet users more.
“By specifically targeting those locations where your ads perform best you can maximise your campaign’s performance,” Mr Claiborne remarked.
Last month, Google announced a major change to its AdWords quality score system, replacing the static per-keyword Quality Scores with an evaluation that takes place every time an ad matches a search query.
The change meant that minimum bids were replaced with first page bids – an estimation of the bid an ad would need to get onto the first page of Google’s search results.
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