Google accounts for 90% of EMEA paid search spending
Latest figures show that Google’s share of the market has grown by 10% in the last year.
New research has revealed that Google accounted for just over 90 per cent of paid search spending by marketers in Europe, the Middle East and Africa (EMEA) during the second quarter of 2008.
The figure represents an increase of almost two per cent compared with the first quarter and over ten per cent on the second quarter of 2007, analytics firm Covario said in its report.
However, the trend is different in North America, where Yahoo! appeared to grab some market share from Google between the first and second quarters.
“It is very exciting for us to be able to observe first-hand such trends as the bucking of the biggest losing streak in the paid search market – the loss of market share by Yahoo! to Google,” said Craig Macdonald of Covario.
Overall spending on paid search is also increasing in the EMEA region, thanks to a more positive outlook for the area’s economy compared with US, the report showed.
Covario predicted that managed search engine marketing strategies relating to the Olympic Games will drive paid search spending higher in both regions during the current quarter.
According to E-consultancy’s UK Search Engine Marketing Report 2008, nine per cent of UK companies spend more than £1 million a year on paid search campaigns.
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