Geo-targeting ‘good for business’
Yahoo! has added local geo-targeting to its pay-per-click adverts which can help target users at a local level.
Search engine optimisation firm Yahoo! has applied geo-targeting technology to its managed pay per click online advertising resources.
In its search marketing blog, Yahoo! described geo-targeting as a clever feature which analyses a user’s search and internet protocol information to identify where they are located.
The technology could interest a business’ internet marketing consultant, as it enables a company’s adverts to be displayed to people from certain locations.
It offers new ways for firms to target their advertising and means they are more likely to get relevant clicks which will lead to sales, wrote Kastle Waserman, communications manager at Yahoo! in the blog.
“Knowing your ads show up for the right people in the right places is crucial, especially when your business only caters to a specific area,” he said.
Geo-targeting is designed to help firms gain efficient results from their managed emarketing strategy every time by attracted users that are more likely to purchase products, Mr Waserman suggested.
A recent iPerceptions study reported by clickz.com found that 31 per cent of people under the age of 25 will click on an online video advert – a higher percentage than in any other age group.
Living Streams comment: In the UK, search engines struggle to identify the precise location of visitors because of the way that intenet service providers are organised. Nevertheless applying geographic boundaries to advertising – also available from Google – can help with targeting to improve the ROI of internet advertising.
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