Bing ‘popular’ with PPC marketers
Catherine Ferguson wrote: Is Bing set to take some of Google’s market share?
The majority (two thirds) of online marketers are either using or would use Microsoft’s Bing search engine to carry managed pay-per-click (PPC) advertising, a new report has suggested.
According to research by Practical eCommerce, a further 25.3 per cent are considering using the website for their PPC campaigns, meaning around 92 per cent are either already using, are planning to use or would consider using Microsoft’s new search engine.
The survey also showed that the majority of respondents believe it is good for the online marketing sector that Google has a serious competitor, with those not in favour of competition citing Google’s better results and return on investment as the reason behind their decision.
A total of 77.3 per cent of those that took part in the survey are currently using PPC as part of an online marketing campaign, Practical eCommerce revealed, however over one third of those are investing under $100 (£60) per month in the sales technique.
Recent data from AdGooroo.com revealed that the number of PPC advertisers signing up to use Bing has remained constant, with the search engine seeing growth of 35 per cent in the year to the end of June.
This was over 20 percentage points higher than the growth experienced by Yahoo.
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